If the company is growing but the marketing isn't keeping pace with the strategic vision, it's time to restructure.
I work with growing companies that feel their marketing is active, but not truly aligned with their business strategy. My role is to analyze, audit, and structure this alignment, creating a clear strategic vision to guide actions and support decision-making.
The problem:
Unstructured marketing with a short-sighted vision.
Investing in multichannel communication with "drifting navigation";
Lack of definition of desired positioning;
Junior teams that require additional guidance;
Results fell short of expectations.
The solution :
Analysis and definition for medium- to long-term guidance.
Context audit;
Analysis of activity and positioning;
Defining the desired positioning aligned with the corporate strategy;
Developing a guiding plan for the marketing team.
Services and Collaboration
Personalization. Follow-up. Structure.
More than just operational execution: thinking and organizing to create structure and make decisions in a sustainable and consistent way.
Strategic Pulse
Strategic marketing diagnosis
Audit of the organization, internal and external context, competitive market, positioning, sales process and communication.
Strategic Direction
Results-oriented marketing structure
Growth strategy for the organization, with a special focus on positioning, differentiation, and defining a Unique Selling Proposition. Implementation guidelines.
Fractional CMO
Strategic marketing team leadership
Direction and monitoring of marketing teams and communication partners. Strategic support for management and growth.
1-1 Strategic Advisory
Individualized strategic monitoring
Personalized support focused on strategy, clarity in structuring decisions, and alignment between vision, positioning, and growth.
About me
Helena Miranda | Porto | 10+ years of experience in marketing
Throughout my professional career, I have worked in national and international contexts and collaborated with organizations of varying sizes, from micro-enterprises to multinationals. I have been part of multidisciplinary teams and led projects in different stages of growth, with a strategic vision focused on sustainable results.
My approach is based on a combination of practical experience and specialized training in marketing and project management, developed at leading institutions such as Porto Business School, IPAM, Católica Porto Business School, and the University of Aveiro. This background has allowed me to build a strategic, analytical vision focused on creating real value for the organizations I work with.
Today, I work with companies and leaders who seek to grow with greater clarity, structure, and direction, through strategic marketing management aligned with growth and positioning objectives.
Paulo Silva
All Perspectives
I had the pleasure of collaborating with Helena and I can affirm that her competence and dedication are truly impressive. She possesses a remarkable ability to understand market needs and apply effective personal marketing strategies. She is a professional of excellence.
Benjamin and Livia Tirone Rebundance
It allowed us to evolve and understand how to make our ideas more tangible for those who follow us on social media. Helena created an accessible and practical process that allows us to continue our online presence.
Rita Santos
Kiva Studio
Working with Helena was an incredible help in studying the marketing strategy for my project! She was always very professional, dedicated, and focused on the needs of my business and every detail. I was pleased with the entire process and the clarity of her guidance.
Barbara Araújo
Cake Design
Incredible professional, providing support that goes far beyond marketing. I highly recommend them!
Ana Silva
Lebasi
Her collaboration was fundamental in creating the Plantomania collection, guiding us with puns and words that were essential to the visual aspect of the illustrative project. Whenever I need help, she's the one I turn to.
Get in touch
If you feel it's time to reorganize your organization's marketing strategy, get in touch.
+351 913 926 015