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Marketing Snacks
Campaign Analysis:"It's Only Natural", by Buger King
Burger King's (BK) "It's only natural" campaign has been generating a lot of buzz. Opinions are diverse and contradictory! The campaign's objective: to reinforce BK's more natural (clean label) positioning, through a process of improving its recipes by reducing preservatives and artificial flavorings, in line with consumer demands. How? In a relaxed and informal setting, BK captures how babies react to their parents' taste of the iconic Whooper®. The babies' interest in thei
Helena Miranda
Oct 232 min read
Calm app - About presenting the right solution to the customer’s pain💡
What's the first thing that comes to mind when you think about American presidential campaigns? Confusion, show off, noise and stress🤯....
Helena Miranda
Nov 11, 20241 min read
👀 A Toxic-Free Election (Yoghurt): how can an organic yogurt brand contribute to a healthier electoral environment?
The American yogurt brand Stonyfield has a very clear mission: to help consumers avoid toxins in their daily lives, seeking to help its...
Helena Miranda
Sep 20, 20241 min read
The question remains: is this a guerrilla marketing strategy by Mercadona, or something truly created independently by Tiktokers? 🤔
Are you taking a pineapple in your cart at Mercadona? The trend started in Spain, but has already caused a stir on social media in...
Helena Miranda
Aug 29, 20241 min read
A strategy for winners (which sometimes also has slip-ups) 🤔
Samsung, official sponsor of the Paris 2024 Olympic Games, carried out a promotional strategy for its new foldable cell phone model: the...
Helena Miranda
Aug 6, 20242 min read
McDonald's Loses Exclusivity of the Big Mac Trademark. How Is It Possible?🤔
Earlier this month, it was reported that the General Court of the European Union (EU) stripped McDonald's of the exclusivity of the Big...
Helena Miranda
Jun 18, 20242 min read
Dove creates the playbook for Real Beauty in the Artificial Intelligence era 🚀
#Dove is for sure one of the love brands that I appreciate most ✅ – both from a marketing strategy side as well as from the consumer...
Helena Miranda
May 27, 20241 min read
The relevance of channel and message in communnications
It is not uncommon to come across communication campaigns with amazing messages, which are not successful. Why? As important as the...
Helena Miranda
May 17, 20242 min read
The relevance of coherent communication at all touchpoints 💡 🎯
Much has already been said on the subject of possible voter confusion between the ADN and the AD in the legislative elections on March...
Helena Miranda
May 17, 20242 min read
Influencer marketing and brand endorsement: good strategy or jump to the cliff? 💡
☠️ “I can say anti-Semitic shit, Adidas can’t abandon me” - Kanye West on the “Drink Champs” podcast. Influencer marketing and brand...
Helena Miranda
May 17, 20242 min read
In marketing there is no “one size fits all”: creating relevant messages for each target is essential for successful communication 🔝
I would use a video with Miley Cyrus on TikTok to communicate with Mr. José, 80 years old, who has vision problems? 🤔 Would you use M....
Helena Miranda
May 16, 20242 min read
Marketing book for non-marketers (but for those curious about how it works!)
Did you know that the smell of a new car is something artificially created and sprayed on cars - even those that aren't that new? 🤯...
Helena Miranda
May 16, 20241 min read
💡 Great in-store communication by Hôma Matosinhos
Have you seen these communications in any other Hôma store? While visiting the store, Hôma invites us to leave a review on its Google...
Helena Miranda
May 6, 20241 min read
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