👀 A Toxic-Free Election (Yoghurt): how can an organic yogurt brand contribute to a healthier electoral environment?

The American yogurt brand Stonyfield has a very clear mission: to help consumers avoid toxins in their daily lives, seeking to help its customers have a healthier lifestyle by manufacturing organic yogurts and using the most sustainable practices ✅.

This year, the question arose: what other sources of toxicity can we fight against? The answer popped up: the “Toxic Free Election” campaign 💪.

Stonyfield will offer US$1,000 to 100 participants who stay away from social media during the month leading up to the US elections 💡, encouraging its consumers to avoid toxic speech during the election campaign.

The purpose of this initiative seems to be to encourage its consumers to avoid being confronted, as well as fueling, toxic speeches during the electoral campaign. In fact, the growing trend of extremist and fake speeches is growing, with the harmful impacts on societies worldwide being known ⚠️.

✅ From a marketing point of view, this Stonyfield initiative meets the requirements of what should, in fact, be the spirit of a company's mission: something that should govern its actions and be experienced in the organization's day-to-day activities. Whenever possible, to impact the society in a positive way, playing an important role from the point of view of social responsibility.

Congratulations Stonyfield on a fantastic campaign! 💯

See more here: https://lnkd.in/d44Usv9R