Feed de posts | Helena Miranda

Helena Miranda

Oct 232 min read

Campaign Analysis:"It's Only Natural", by Buger King

Helena Miranda

Nov 11, 20241 min read

Calm app - About presenting the right solution to the customer’s pain💡

Helena Miranda

Sep 20, 20241 min read

👀 A Toxic-Free Election (Yoghurt): how can an organic yogurt brand contribute to a healthier electoral environment?

Helena Miranda

Aug 29, 20241 min read

The question remains: is this a guerrilla marketing strategy by Mercadona, or something truly created independently by Tiktokers? 🤔

Helena Miranda

Aug 6, 20242 min read

A strategy for winners (which sometimes also has slip-ups) 🤔

Samsung, official sponsor of the Paris 2024 Olympic Games, carried out a promotional strategy for its new foldable cell phone model: the...

Helena Miranda

Jun 18, 20242 min read

McDonald's Loses Exclusivity of the Big Mac Trademark. How Is It Possible?🤔

Earlier this month, it was reported that the General Court of the European Union (EU) stripped McDonald's of the exclusivity of the Big...

Helena Miranda

May 27, 20241 min read

Dove creates the playbook for Real Beauty in the Artificial Intelligence era 🚀

Helena Miranda

May 17, 20242 min read

The relevance of channel and message in communnications

Helena Miranda

May 17, 20242 min read

The relevance of coherent communication at all touchpoints 💡 🎯

Helena Miranda

May 17, 20242 min read

Influencer marketing and brand endorsement: good strategy or jump to the cliff? 💡

Helena Miranda

May 16, 20242 min read

In marketing there is no “one size fits all”: creating relevant messages for each target is essential for successful communication 🔝

Helena Miranda

May 16, 20241 min read

Marketing book for non-marketers (but for those curious about how it works!)

Helena Miranda

May 6, 20241 min read

Campaign Analysis:"It's Only Natural", by Buger King

Calm app - About presenting the right solution to the customer’s pain💡

👀 A Toxic-Free Election (Yoghurt): how can an organic yogurt brand contribute to a healthier electoral environment?

The question remains: is this a guerrilla marketing strategy by Mercadona, or something truly created independently by Tiktokers? 🤔

A strategy for winners (which sometimes also has slip-ups) 🤔

McDonald's Loses Exclusivity of the Big Mac Trademark. How Is It Possible?🤔

Dove creates the playbook for Real Beauty in the Artificial Intelligence era 🚀

The relevance of channel and message in communnications

The relevance of coherent communication at all touchpoints 💡 🎯

Influencer marketing and brand endorsement: good strategy or jump to the cliff? 💡

In marketing there is no “one size fits all”: creating relevant messages for each target is essential for successful communication 🔝

Marketing book for non-marketers (but for those curious about how it works!)

💡 Great in-store communication by Hôma Matosinhos