Dove creates the playbook for Real Beauty in the Artificial Intelligence era 🚀

#Dove is for sure one of the love brands that I appreciate most ✅ – both from a marketing strategy side as well as from the consumer perspective 💡.

After several campaigns breaking beauty stereotypes and celebrating inclusion (who doesn't remember the Real Beauty campaign, the portraits based on self-description vs. description of a partner?🚀) Dove offers us a new way, extremely current and pertinent, to promote inclusion: The playbook for Real Beauty in the Artificial Intelligence era 🌟.

The campaign – if we can call it that way, since it is much more than a campaign – is based on two assumptions:

✅ 1 in 3 women feel pressure to alter their appearance because of what they see online, even when they know the images are fake or AI-generated

✅ 90% of content is predicted to be AI-generated by 2025

Raising the flag for inclusion once again with all determination and pride, Dove takes the lead in social and technological responsibility, teaching the general population how to create the best prompts for AI, which result in realistic images 💡, instead of images aligned with the stereotypes of perfection that fuel the aforementioned problem.

Once again, an excellent example of a community-building initiative.

Congratulations Dove on another excellent campaign! 👏👏👏

"Keep beauty real" - the playbook can be accessed here: https://www.dove.com/us/en/stories/campaigns/keep-beauty-real.html

#marketingwins #dovecampaign #ai