Marketing book for non-marketers (but for those curious about how it works!)

Did you know that the smell of a new car is something artificially created and sprayed on cars - even those that aren't that new? 🤯

Anyone who knows me knows about my passion for Martin Lindstrom's Brand Sense: I've always been a fan of the way sensory stimuli influence our perception of the world, and, in particular, drive purchases.

Here's a suggestion for the most curious. ⚡

(Right now, my Brand Sense is with Adriana Mendes ✨. But it will be back soon, so whoever wants to read it, I'll be happy to lend it.)

Happy World Book and Copyright Day!

Créditos da imagem da capa do livro: wook.pt

#diamundialdolivro #martinlindstrom #brandsense #book #marketing