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The question remains: is this a guerrilla marketing strategy by Mercadona, or something truly created independently by Tiktokers? 🤔
Are you taking a pineapple in your cart at Mercadona? The trend started in Spain, but has already caused a stir on social media in...
Helena Miranda
Aug 29, 20241 min read
McDonald's Loses Exclusivity of the Big Mac Trademark. How Is It Possible?🤔
Earlier this month, it was reported that the General Court of the European Union (EU) stripped McDonald's of the exclusivity of the Big...
Helena Miranda
Jun 18, 20242 min read
In marketing there is no “one size fits all”: creating relevant messages for each target is essential for successful communication 🔝
I would use a video with Miley Cyrus on TikTok to communicate with Mr. José, 80 years old, who has vision problems? 🤔 Would you use M....
Helena Miranda
May 16, 20242 min read
Marketing book for non-marketers (but for those curious about how it works!)
Did you know that the smell of a new car is something artificially created and sprayed on cars - even those that aren't that new? 🤯...
Helena Miranda
May 16, 20241 min read
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